mothercare
Hampton fashion window
Printech, the company I'm employed at, being the the official print requirments distributer for mothercare Lebanon that made me the one in charge of this account to follow and meet their needs throughout all their promotions from inside walls, pillar and truck branding to POS list (upswing tags, shelve strips, inserts, gondola sleeves, security antenna sleeves...etc).
Here I showcase one of the fashion windows projects since they are considered more than technical projects because they need creativity from the executional part for them to look consistent and attractive.
In the first of February 2016 I received "Hampton" files with guidelines to adapt it at all branches vitrines, routinely I opened the template that I had developed accross projects using Photoshop, illustrator and Indesign which gave me control over the project from client amendments and file preparation to production and installation.
Durst is the name of the printer I used for the flex (backdrops, corners, floor, vinyl plinth covers and the window fence). The beauty of this project is the use of UV dry ink technique to add some realisem to the wooden effect, for the hanging frames and self standing strut cards I used the Seiko solvent printer for better resolution, printed on vinyl then mounted on foam-board 10mm then cut-to-shape, for this project I especially designed a seamless stand for the strut cards to look standing by their own.